Element #1: Critical Reflection Sometimes before you go forward, you have to look back. In Japanese this is known as ‘hansei’ or the ability to deeply and critically reflect, typically on several fronts: ‘where have you been?’, ‘where are you now?’, and ‘where...
A sound marketing plan is key to the success of your business. It should include your market research, your location, the customer group you have targeted, your competition, positioning, the product or service you are selling, pricing, advertising, and promotion....
Why do some marketing work and others don’t? What constitutes an effective marketing strategy? How can you get the most from your marketing efforts? These questions and many more run through the mind of entrepreneurs as they struggle to build a thriving business. And...
From Wikipedia, the free encyclopedia This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (May 2009) The importance of stakeholder...
Article by Tito Philips, Jnr. The general maxim of marketing is this; know what your target market want and sell it to them. Following this maxim is an age long business philosophy. The results are unquestionable, it works. Giving people what they want works, because...
Article by Tito Philips, Jnr. Every business has a way of operating that makes it completely different from any other business in the world. Ever wondered how some companies keep attracting and retaining high performing workers while others struggle to keep just a...
