Strong team players are the backbone of any team. When others fail, these are the people who venture on with strong resolve and persistence, committed to getting the job done. Most people can list the qualities of bad team members without struggling too hard, but do...
A sound marketing plan is key to the success of your business. It should include your market research, your location, the customer group you have targeted, your competition, positioning, the product or service you are selling, pricing, advertising, and promotion....
Why do some marketing work and others don’t? What constitutes an effective marketing strategy? How can you get the most from your marketing efforts? These questions and many more run through the mind of entrepreneurs as they struggle to build a thriving business. And...
From Wikipedia, the free encyclopedia This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (May 2009) The importance of stakeholder...
Article by Tito Philips, Jnr. The general maxim of marketing is this; know what your target market want and sell it to them. Following this maxim is an age long business philosophy. The results are unquestionable, it works. Giving people what they want works, because...
Article by Tito Philips, Jnr. Every business has a way of operating that makes it completely different from any other business in the world. Ever wondered how some companies keep attracting and retaining high performing workers while others struggle to keep just a...
Article by Tito Philips, Jnr. What Must I do to dominate my niche? The dream of every business owner or entrepreneur is to see their business at the peak of whatever industry or niche they operate in. Every business wants to be the ‘Google’ of search engines, they...
Core values are the fundamental beliefs of a person or organization. The core values are the guiding principles that dictate behavior and action. Core values can help people to know what is right from wrong; they can help companies to determine if they are on the...
Article by Tito Philips, Jnr. How can entrepreneurs find more profitable customers? This is the third article of the business mastery series, if you’ve missed out on any, you can catch up by clicking on any of the links below. In our previous discussion on how should...
